Some social media marketing strategies, such as inviting rich user-generated content, partnering up, spreading social awareness, or merely capitalizing on trending technology have been proved quite effective for many big brands and companies. However, there are some campaigns that failed although they used the similar strategies for the marketing of their product. The one point that makes the difference between successful and failed implementation of these marketing techniques is the optimum and wise use of social platforms functionalities.
Today, we have discussed three social media marketing campaigns that were done outstandingly right. Take a look:
It’s been over thirty-one years that Red Bull is giving wings to its consumers and the company has been listed as the “Forbes Most Powerful Brand.” The Energy drink brand has sold sixty billion cans till now which must not be a surprising news for you seeing the fact that it is found in 170 countries. The brand has released four new flavors to meet the taste and preferences of the potential buyers. And to get the attention of the people toward this extension, the media used was Instagram. Their campaign was intended to boost the sale of the tropical flavored “Summer Edition” in the Australian market. To get noticed by audiences, they introduced yellow filters across various videos and photos that portrayed typical summer days. There were great positive results that were witnessed after this #thissummer campaign and all credit goes to the company’s knowledge of using social media paths in the same way they are used by clients.
In recent times, Airbnb has marked its place as one of the top brands in the world and all because of their unique and interesting marketing strategies through different social media portals. Unlike other online hospitality sites, Airbnb gave the travelers the real experience of different tourists spots. They took the promotions a notch higher with their #LiveThere marketing campaign where they focused on ‘living in’ rather than simply ‘visiting’ by immersing purely in the place. Their drive was based on the research that concluded, eighty-six percent of their target customers use their platform as they prefer to live like locals during their visit to a particular place. They partnered with professional bloggers and photographers who posted pictures of Airbnb destinations across the world. They mentioned the details about the place along with every post and attached the link where clients can book their next trip. This strategy was such a huge success, and they reached the top of their game in no time.
iPhones have always been famous for their cameras, but when competitors came with better ones, Apple took the marketing to the next level. They set the example for other companies by using user-generated content to its maximum. Apple started #ShotOniPhone campaign which aimed at increasing the customer engagement for the brand promotion where users have to put hashtag as the caption with their posts. Whenever the brand introduces a new and improved feature in their camera, it lets the customers pronounce about it by sharing images that are clicked on iPhone. #ShotOniPhone has become a standard hashtag on Instagram and giving power to their very own clients has benefited the company in a stellar way.
These above-mentioned examples perfectly speak how valuable social media platforms can be from brands and the difference they can make in brand awareness, lead generation, and sales. We hope that you have identified the takeaways after reading them and will keep them in mind for your professional career.
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